Insights + Ideas
to help you grow your organization.
We send out tips about once a month and will never do anything stupid with your email address.
Zoom Tips: Where should I look when I’m on a call?
Zoom Tips: How & Why to make great Eye Contact on your next online call. TRANSCRIPT Let's help you make a great connection in your next online meeting with some good old fashioned eye to eye contact. One important thing to try to remember to...
Zoom Tips: Where Should I Put the Camera?
Where's the right place to put your camera when your doing an online meeting? Using Zoom? Well, here's another quick bit of info on how the right camera angle will give you a MUCH more flattering look. TRANSCRIPT Let's make sure you don't look like an ogre in your...
Zoom Call Tips: The Right Background for your Calls
What are the best backgrounds for your Zoom (or any other online) Calls? Zoom Meeting/Call Tips: Make sure the focus is on you in your next online meeting. Your background can make or break your call but with a little thought, you'll be looking good....
Remote Selling is the New Normal
Remote Selling is Now a Requirement if you want to Grow For years now, prospects more often want to do their own research and that leads us to the Content Marketing revolution over the last decade or so. With or without travel restrictions and social...
How to Video: Get great tips on Lighting for your next DIY video
Help with Lighting for your DIY (or In-house) Videos If you're a business owner or marketer, you need to communicate with your customers, prospects, suppliers and employees about what's going on in your business. Video is the best way to do that unless you're...
How to Video: Get Great Audio on Your Own Videos
How to get great audio on your next video Audio is super important when it comes to making a video. The tips in this post/video will give you the info you need to make sure the audio in your DIY videos is as good as possible....
How to Help Prospects Understand Your Product or Service
Make it easy for your prospects to understand your service or product.
Does Video Marketing have you scratching your head?
Recently I was talking with my cousin’s husband (is that a cousin-in-law??) and Jeff mentioned that some of his accounting clients had considered video but were put off by the seeming complexity of it all. Truth be told, it IS pretty complicated to make a great video....
8 Secrets to Perfect LinkedIn Headshots
8 Secrets to the Perfect LinkedIn Headshot This Inc.com article lays down some great basics when considering whether to update your LinkedIn (or elsewhere) headshot. Headshots are important because they are often the first impression a new contact...
Why did you decide to use video to market your business?
Why Use Video in Your Business? In this short video, two veteran business marketers discuss why they decided to use video to market their business. TRANSCRIPT Mostly because we have a complex business concept it's difficult for people to...
How can I use video in my business?
How to Use Video in Your Business Two business pros, one an owner and the other a part of a marketing team, tell us how they use video in their companies. Transcript The videos live on our website it's an opportunity to tell the story in a different way,...
Why do companies hesitate to use video to market their business?
Why do Marketers Hesitate to Use Video in their Business? Why are business owners and marketers hesitant to use video to market their business? Video is one of the most powerful tools available to market your business so why are some...
Talk about your Prospects, Please!
Your marketing messages should talk about your client more than your company.
Do you need a Collaborator or a Technician?
Because I am a natural collaborator, I always enjoy working with other marketers that want to collaborate. People that want to work with someone they can bounce ideas off of. Someone that can help guide them to great decisions. So, if you just want to hand me a Shot...
What is a Well-Designed Video??
"The artist in me always tries to do something original. But design is not art. The minute you use the word “design,” it signifies that something you make has to be used by people. " - KARIM RASHID This quote from Industrial Designer Karim Rashid brings...
When is it okay to use Stock Photos?
Are Stock Photos okay to Use on my Website? There are definitely times when it’s okay to use Stock Photography. Coming from a professional photographer this may surprise you to hear me say that, but in addition to being a creative photographer, I’m also a business...
Photography to get you the RIGHT Customers
I always shake my head when a Real Estate Agent that sells tons of $250K homes, puts a photo of a $1 million home on the Home Page on their website. Perhaps it's aspirational, but I'm guessing it's just convenience. (Hey, THIS photo looks good!) This Realtor doesn't...
Photography and Inbound Marketing
When it comes to Inbound Marketing, one of the primary mantras is "help your prospect or customer be better at their job (B2B) or be better at life (B2C). The images you use can help clarify what you're trying to say or they could be used to simply get attention....
Erika Williams
Vice President, Advantage Capital
“Yesterday was a blast! Thank you so much for the experience. Love the photos!”
Julius Heil
CEO, Intalere
“The “Why” video that MOVING + STILL created was the best piece of marketing content that we’ve done since I’ve been here.”
Sherry Huber
Co-Owner, Treat Planet
“I think it’s great that you offer both video and photography because it makes it simpler for us to work with one person.”
Mason Glick
Asst. Athletic Director SIUE
“Mark, I think you nailed it perfectly and captured the idea we were looking for.”
