Video Marketing and Video Production to get you the business results you crave.
“I know we should be using (more) video, but it seems complicated to do and I can’t really wrap my head around how to make it pay off. How does that happen?”
– You, maybe?
Are you asking yourself these types of questions?
- Do your potential clients truly understand how your company can help them?
- Are all of your Sales Reps telling prospects the best story about your Brand?
- Is your current marketing working as well as you’d hoped?
- Does it take too long to get prospects through their Buyer’s Journey?
- Can your prospects see and feel the passion that you and your team have for their success?
Video Marketing is often the best answer to a lot of these questions.
Niall is a wonderful person and a long-time client. As he’s been servicing his Ultra High Net Worth Clients as their Wealth Advisor, we’ve had the pleasure of working together on several different projects. Thanks for the kind words, Niall!
How much is either non-existent or poorly-executed Video Marketing costing your organization?
Have you ever gone out with someone that’s attactive but doesn’t say anything of interest to you?
Your videos may be guilty of making the same mistake; they look great but aren’t of any interest to your prospects & clients.
Pretty pictures are not enough.
It’s pretty easy for most pro filmmakers to make a video that looks good. The challenge though, is to create a video that will move your clients to action. It’s this strategic approach that makes the difference.
Before we get the cameras rolling, we’ll figure out exactly what your clients and prospects will respond to so that we make sure that you’re getting the most out of your investment in professional video marketing.
How much is either non-existent or poorly-executed Video Marketing costing your organization?
Have you ever gone out with someone that looks great but doesn’t say anything interesting?
Your videos may be guilty of making the same mistake; they look great but aren’t of any interest to your prospects & clients.
Pretty pictures are not enough.
It’s pretty easy for most pro filmmakers to make a video that looks good. The challenge though, is to create a video that will move your clients to action. It’s this strategic approach that makes the difference.
Before we get the cameras rolling, we’ll figure out exactly what your clients and prospects will respond to so that we make sure that you’re getting the most out of your investment in professional video marketing.
What can video marketing do for your Brand?
Make Sales
Video can increase conversions. Video can be used to nudge prospects along their Buyer’s Journey, it can close the deal at the vey end of the Sales Cycle or it can take a prospect all the way from Awareness, to Consideration, to Purchase… in a single video.
Increase Awareness of Your Brand
Video, normally with some Ad spend, can do an amazing job of generating increased Awareness of your Brand. The best approach with this Top-of-the-Funnel video is to lean into the emotional pain points that your service can solve for your clients.
Shorten Sales Cycle
Once a prospect has entered your CRM, or you have them on your email list or a Custom Audience in Facebook, you can send them videos that will guide them along their Buyer’s Journey much faster than having them read White Papers, Blog Posts or for in-person sales calls.
Create a Virtual Selling machine
COVID gave us all a big slap in the face when it came to selling, but the most successful companies during the lockdown embraced Virtual Selling. By combining great Video Content Marketing with Virtual Meetings, sales professionals could keep on humming.
Increase Impact on Social Media
Your Social Media channels can be an excellent way to generate traffic, leads and sales for your business – even B2B businesses. And it really helps to stand out with great content. A smart video content strategy can be the difference between decent results and great results.
Deepen “Know, Like & Trust”
Video is the best marketing tool for increasing your Brand’s “Know, Like & Trust” factor. When your prospects, which happen to be actual humans, see and hear you in a video, there is an instant connection. By opening your doors, you’re creating a welcoming message.
What can video marketing do for your Brand?
What can Video Marketing do for your Brand?
Make Sales
Video can increase conversions. Video can be used to nudge prospects along their Buyer’s Journey, it can close the deal at the vey end of the Sales Cycle or it can take a prospect all the way from Awareness, to Consideration, to Purchase… in a single video.
Increase Awareness of Your Brand
Video, normally with some Ad spend, can do an amazing job of generating increased Awareness of your Brand. The best approach with this Top-of-the-Funnel video is to lean into the emotional pain points that your service can solve for your clients.
Shorten Sales Cycle
Once a prospect has entered your CRM, or you have them on your email list or a Custom Audience in Facebook, you can send them videos that will guide them along their Buyer’s Journey much faster than having them read White Papers, Blog Posts or for in-person sales calls.
Create a Virtual Selling machine
COVID gave us all a big slap in the face when it came to selling, but the most successful companies during the lockdown embraced Virtual Selling. By combining great Video Content Marketing with Virtual Meetings, sales professionals could keep on humming.
Increase Impact on Social Media
Your Social Media channels can be an excellent way to generate traffic, leads and sales for your business – even B2B businesses. And it really helps to stand out with great content. A smart video content strategy can be the difference between decent results and great results.
Deepen “Know, Like & Trust”
Video is the best marketing tool for increasing your Brand’s “Know, Like & Trust” factor. When your prospects, which happen to be actual humans, see and hear you in a video, there is an instant connection. By opening your doors, you’re creating a welcoming message.
But, video marketing seems too difficult, time-consuming and expensive…
Video Marketing is challenging but more and more companies, maybe some of your competitors, are using video to improve their business results.
But, there are also plenty of organizations that have invested in video and have NOT seen the results they’d hoped for.
But, there are also plenty of organizations that have invested in video and have NOT seen the results they’d hoped for.
MOVING + STILL has the knowledge and experience, both in marketing/sales and video marketing and video production to make it supremely easy for you to “make it pay off.”
MOVING + STILL has the knowledge and experience, both in marketing/sales and video marketing and video production to make it supremely easy for you to “make it pay off.”
Get more info on Video Marketing
Check out our Blog for a quick overview on the basics of Video Marketing
Get more info on Video Marketing
Check out our Blog for a quick overview on the basics of Video Marketing
Virtual Sales Machine
Doug and Sherry at Treat Planet invested a total of about $15K, including some video gear for DIY video, to enable them to close “hundreds of thousands” of dollars in new sales after implementing a new virtual video sales process with our help.
Shortened Sales Cycle
Gary and Tod were able to acquire many new clients for their 3PL (Third Party Logistics) company, TAGG Logistics, without the need for a site visit because their new clients were able to simply watch their video.
That’s not only speeding up their Sales Cycle but it’s fantastic customer service. When you make it easier for your prospects to buy from you, they will.
You’ll enjoy how easy it is to get great results from our Video Marketing Method
Have a Quick Conversation
Before we call out “Action!” (Ok, we don’t really do that, normally) we’ll talk about the business challenge(s) you’re facing. This is often neglected in video production but we’ve found it’s the most important step in the process.
Have the Shoot that's Perfect for You
You’ll be guided every step of the way. From planning to on-camera performances. (Mark is really great at getting you comfortable in front of the camera.)
Get the Most from Your Video(s)
Because we’ve talked about how you’ll be using your video(s), all that’s left to do is execute on the plan. It could be as simple as adding the videos to your website or running Ads.
You’ll enjoy how easy it is to get great results from our Video Marketing Method
Have a Quick Conversation
Before we call out “Action!” (Ok, we don’t really do that, normally) we’ll talk about the business challenge(s) you’re facing. This is often neglected in video production but we’ve found it’s the most important step in the process.
Have the Shoot that's Perfect for You
You’ll be guided every step of the way. From planning to on-camera performances. (Mark is really great at getting you comfortable in front of the camera.)
Get the Most from Your Video(s)
Because we’ve talked about how you’ll be using your video(s), all that’s left to do is execute on the plan. It could be as simple as adding the videos to your website or running Ads.
Video Works.
And we’ll make it work for you.
Video Works.
And we’ll make it work for you.
Your Story
We’ll tell your story in a compelling way that gets your audience interested in your Brand.
Your Objectives First
Our strategic approach guarantees that we’ll always be focused on getting you the results you crave.
It's the Words
We can write a script, or your on-camera people can work from Bullet Points. Either way, we’ll make sure you’re using the most powerful language to encourage your audience to respond.
Marketing & Sales Approach
Video is a tool. A really powerful tool. But, your message is more important so we always start with words.
You'll Enjoy This!
Yes, there’s some work involved in video marketing, but we make it easy and fun. Really!
Important Finishing Touches
Because words are so important, we’ve developed our Motion Graphics skills to put those critical words on-screen so they’re reinforced for your audience.
Video that's Integrated
Video isn’t the only tool in the marketing/sales toolbox so we look at a variety of other tools that can help you achieve your dreams.
Getting Your Video Seen
We’ll advise you on the best way to get your video(s) in front of the right people at the right time in their Buyer’s Journey.
The Power of Video Marketing
If you’re not currently using the power of video marketing, or you’re not getting the results you’d hoped for, then take this opportunity to get on the right path. Video is big and it’s uses are only increasing.
Stay ahead of the competition because whoever has the best and most compelling info to solve your customers’ problem will get the business. Both Pro Video and DIY video are the best ways to sell and market your business, and we can help you with both.
There’s so much riding on your company’s success, and by inviting MOVING + STILL to help with your video marketing, you’ll be able to get where you want to go.
The Power of Video Marketing
If you’re not currently using the power of video marketing, or you’re not getting the results you’d hoped for, then take this opportunity to get on the right path. Video is big and it’s uses are only increasing.
Stay ahead of the competition because whoever has the best and most compelling info to solve your customers’ problem will get the business. Both Pro Video and DIY video are the best ways to sell and market your business, and we can help you with both.
There’s so much riding on your company’s success, and by inviting MOVING + STILL to help with your video marketing, you’ll be able to get where you want to go.
How much does it cost to make a video?
The short (and annoying) answer is that it depends.
A simple social media video might be as low as $50. Our Brand Videos are normally anywhere from $2.5K – $10K with the most common amount being about $6K. (This is the total price including everything.)
We can also come up with packages and/or a Retainer system to help you manage your budget.
Our clients also love it when we repurpose the footage we shoot, especially for social media posts.
We know video works, so think of this as an investment. Your keystone videos will be used for several years to come so think of it over that time-frame.
What impacts the price of my video?
- Creative Input/Finding great Stories/Pre-production Development/Scriptwriting
- Filming requirements
- Editing requirements
- Motion Graphics and/or Special Effects
- Length of your Video
- Actors/VoiceOver Talent
- Music
- Marketing Services like SEO and/or Ad Buying
Erika Williams
Vice President, Advantage Capital
“Yesterday was a blast! Thank you so much for the experience. Love the photos!”
Julius Heil
CEO, Intalere
“The “Why” video that MOVING + STILL created was the best piece of marketing content that we’ve done since I’ve been here.”
Sherry Huber
Co-Owner, Treat Planet
“I think it’s great that you offer both video and photography because it makes it simpler for us to work with one person.”
Mason Glick
Asst. Athletic Director SIUE
“Mark, I think you nailed it perfectly and captured the idea we were looking for.”
