Posing Guidance

Headshot Photographer that Helps with Facial Expressions and Posting

How Professional Headshot Photographers Help Clients with Posing and Facial Expressions

Most, but not all, headshot photographers will be able to help you with posing and facial expressions. Some better than others. Here are some important things to look for:

A Pre-shoot Discovery call will help your photographer better understand the messages you’re trying to send to your audiences.

Creating a relaxed environment is super important. Getting photographed is stressful enough.

Posing Guidance will help you understand exactly how to position yourself, especially if the photographer demonstrates the pose.

An encouraging approach from the photographer will really help. The photographer needs to understand that you’re not a professional model that does this all the time.

When the photographer brings good positive energy it can take something that might seem like drudgery and turn it into an experience that is super enjoyable.

My favorite way to help my clients with posing and facial expressions is to let them see the photos during our session on my laptop. I always offer my guidance but most of the time after a couple of rounds of photos and review, my client can begin to spot how they may want to change a pose or expression to get a better image. It works like a charm.



A professional headshot can make a significant impact on your personal brand. Whether you’re an entrepreneur, job seeker, or social media influencer, your headshot often serves as the first impression. To ensure your photo conveys confidence, approachability, and professionalism, a skilled photographer can provide invaluable guidance. Here’s how they do it.

  1. Creating a Comfortable Environment

One of the most important factors in achieving a great headshot is making sure the client feels comfortable and relaxed. Photographers can:

  • Build Rapport: Spend time talking and getting to know the client before the session starts.
  • Use Relaxation Techniques: Simple exercises like deep breathing or light stretching can help ease nerves.
  1. Offering Posing Guidance

Photographers guide clients through various poses to find the most flattering angles. They consider:

  • Posture: Encouraging clients to stand or sit up straight to exude confidence.
  • Head Position: Slight tilts or turns of the head can make a big difference in the overall look.
  • Shoulder Angles: Turning the shoulders slightly away from the camera can create a more dynamic and engaging pose.
  1. Coaching on Facial Expressions

The right facial expression can convey your personality and professionalism. Photographers help by:

  • Engaging in Conversation: Talking to clients during the shoot to elicit natural smiles and expressions.
  • Mirror Technique: Allowing clients to practice in front of a mirror to see what expressions they prefer.
  • Prompting Subtle Emotions: Encouraging slight changes in expression to convey warmth, confidence, or approachability.
  1. Providing Real-Time Feedback

Photographers often review shots with clients during the session to make adjustments on the spot. This includes:

  • Showing Previews: Giving clients a look at some of the photos to ensure they are happy with the direction.
  • Making Adjustments: Tweaking poses or expressions based on what’s working best.
  1. Utilizing Professional Techniques

Experienced photographers use a range of techniques to get the best shot, such as:

  • Lighting: Adjusting lighting to highlight the client’s best features and minimize imperfections.
  • Lens Choice: Using different lenses to capture the best angles and perspectives.
  • Background Selection: Choosing backgrounds that complement the client’s appearance and professional image.
  1. Continuous Encouragement

A positive and encouraging atmosphere can boost a client’s confidence. Photographers achieve this by:

  • Offering Praise: Providing positive reinforcement to help clients feel more comfortable and confident.
  • Being Patient: Allowing clients to take their time to find the best poses and expressions without feeling rushed.
  1. Post-Shoot Review

After the session, photographers often sit down with clients to review the photos and choose the best ones. This process includes:

  • Selecting Favorites: Identifying the best images that capture the desired look and feel.
  • Discussing Edits: Talking about any minor retouching that may be needed to enhance the final images.

By following these practices, professional headshot photographers ensure their clients look their best, feel confident, and have headshots that truly represent their personal brand. If you’re looking to update your professional image, investing in a skilled photographer can make all the difference.

Get the Best Insights for using Video + Photo in Your Business

Join our email list to get the latest news about the best ways to use photos and video to increase your company's results.

You're now officially one of the cool kids!

Share This