B2B Video Price Guide
Use this info to give yourself a great understanding of B2B Video Pricing.B2B Video price drivers (up & down), a Calculator to build your very own Video Investment Estimate, our proven “Leading with Video” system Packages and a full list of B2B videos, in order of their impact on B2B Sales & Marketing.
B2B Video Price Guide
Use this info to give yourself a great understanding of B2B Video Pricing.
+ B2B Video price drivers (up & down)
+ Calculator to build your very own Video Investment Estimate
+ Our proven “Leading with Video” system Packages
+ A full list of B2B videos, in order of their impact on B2B Sales & Marketing.
Pricing info that will help you navigate B2B Video Budgeting
Remember…
+ You’ll get firm Project Pricing for reliable budgeting.
+ Many of these videos will last 5-10 years.
+ No implementation time deadlines so you can roll your program out as you see fit.
+ B2B Video Price Drivers (UP & DOWN)
+ Investment Calculator to build your own estimate
+ Our proven “Leading with Video” Package Pricing
+ Full List of B2B Videos in order of Impact on Sales & Marketing
What Drives the Cost of Video UP and DOWN?
Pricing Kept Secret
When you ask most video producers how much it is to make a video, they say “it depends.” I used to do this, too. Because it’s actually true. But, not anymore.
Now YOU Know
But now YOU will know the factors (that us video production companies have known all along) that drive costs up and down.
Better Budget Control
This will give you some up-front insight into how much to budget for B2B video production. No longer will you be kept completely in the dark before diving into video for your B2B company.
Factors that Drives Video Costs UP
- More-involved Pre-Production and Strategy/Planning
- Higher-End Concept Development, Scriptwriting & Storyboarding
- High-end, professional equipment (Cameras, Lights, Mics, etc.)
- Talent such as Actors, Presenters and/or Voiceover artists
- Video length and complexity
- More Shooting Days
- Professional, high-end Editing (Color Grading, Sound Design, etc.)
- Custom Animations and Motion Graphics
- Multiple Locations and/or Travel
- Bigger Crew size to accomodate specialized production requirements (for example Lighting experts, Hair & Makeup, Set-Design, etc.)
- Platform-Specific Optimization for Multiple Platforms
- Paid Promotion, A/B Testing and other Distribution Support
Factors that Drives Video Costs DOWN
- Basic Planning reduces the risk of poor-performing Content
- Simpler/Minimal Production Requirements
- Content Repurposing
- User/Employee-Generated Content
- DIY Production or Done-With-You types of Video Production
- Simple Formats/Styles
- Remote (Zoom, Teams) Production
- Template-Based Video Creation
- Organic Distribution Focus (LinkedIn, website, etc.)
Factors that Drives Video Costs UP
- More-involved Pre-Production and Strategy/Planning
- Higher-End Concept Development, Scriptwriting & Storyboarding
- High-end, professional equipment (Cameras, Lights, Mics, etc.)
- Talent such as Actors, Presenters and/or Voiceover artists
- Video length and complexity
- More Shooting Days
- Professional, high-end Editing (Color Grading, Sound Design, etc.)
- Custom Animations and Motion Graphics
- Multiple Locations and/or Travel
- Bigger Crew size to accomodate specialized production requirements (for example Lighting experts, Hair & Makeup, Set-Design, etc.)
- Platform-Specific Optimization for Multiple Platforms
- Paid Promotion, A/B Testing and other Distribution Support
Factors that Drives Video Costs DOWN
- Basic Planning reduces the risk of poor-performing Content
- Simpler/Minimal Production Requirements
- Content Repurposing
- User/Employee-Generated Content
- DIY Production or Done-With-You types of Video Production
- Simple Formats/Styles
- Remote (Zoom, Teams) Production
- Template-Based Video Creation
- Organic Distribution Focus (LinkedIn, website, etc.)
Once you get your Video Pricing Info, head over to our Video ROI Calculator to see what types of returns you’re likely to get.
Once you get your Video Pricing Info, head over to our Video ROI Calculator to see what types of returns you’re likely to get.
In 15 minutes you’ll know whether we’re a good fit for each other.
Get Your Own Pricing Information in Seconds
Although we have packages further down this page, you can get instant B2B video pricing info right now.
No gatekeeping, just quick insights into what your video production budget might look like for your B2B company.
When you couple the calculator with our info above about the factors that drive video investment amounts up and down, you’ll have real budget info.
Choose the types of videos or training, then click "Calculate" at the bottom.
B2B Video Investment Calculator
"Leading with Video"
The proven system that gets you warmer, more qualified leads and shorter sales cycles for your B2B company.
Ignite your growth today.
Pick the “Leading with Video” Package that’s just right for your B2B company.
Industry Leader Package
| Video Case Studies (X2) | $5K - $25K each |
| Prospect FAQ Videos – Answering Prospects Questions | $4K - $20K |
| Pricing Video – Generalized pricing and price drivers | $5K - $15K |
| Thought Leadership/Authority Building Videos (series) | $5K - $15K |
| Video Sales Letter (Promo Video for your offerings) | $6K - $25K |
| Personalized Sales Outreach | DIY (no cost) |
| *Sales Pro Training – Integrating Video into Sales | $500 - $4K |
| *Personalized DIY Video Training | $500 - $4K |
| *On-camera Presence Training (For Reps & SMEs) | $500 - $4K |
| Web page Action Videos (signing up for newsletter, etc.) | $1K - $4K |
| Comparison versus Competition (Why Us/Why NOT Us?) | $3.5K - $10K |
| What are the Drawbacks of your company’s product/service? | $4K - $10K |
| Client Onboarding Video (Getting started/being a client.) | $4K - $10K |
| Employee Intro Videos | $1K - $6K |
| Company Culture/Recruiting Video (“Our Why”) | $3.5K - $15K |
| Short-Form Video Content (per month) | $1.7 - $6K |
| Complete Video Strategy for Your B2B Company | Included |
| Estimated Range | $52K - $221K |
| Industry Leader Package with Discount of 30% | $32K - $154K |
Authority Builder Package
| Video Case Study | $4K-$15K |
| Prospect FAQ Videos – Answering Prospects Questions | $4K - $20K |
| Pricing Video – Generalized pricing and price drivers | $5K - $15K |
| Video Sales Letter (Promo Video for your offerings) | $6K - $25K |
| Personalized Sales Outreach | DIY (no cost) |
| *Sales Pro Training – Integrating Video into Sales | $2K - $12K |
| *Personalized DIY Personalized Video Training | $2K - $12K |
| Complete Video Strategy for Your B2B Company | Included |
| Estimated Range | $24K - $119K |
| Industry Leader Package with Discount of 25% | $18K - $89K |
Fast Start Package
| Video Case Study | $4K-$15K |
| Prospect FAQ Videos – Answering Prospects Questions | $4K - $20K |
| Personalized Sales Outreach | DIY (no cost) |
| *Sales Pro Training – Integrating Video into Sales | $2K - $12K |
| *Personalized DIY Video Training | $2K - $12K |
| Complete Video Strategy for Your B2B Company | Included |
| Estimated Range | $18K - $84K |
| Getting Started Package with Discount of 20% | $15K - $67K |
Industry Leader Package
| Video Case Studies (X2) | $5K - $25K each |
| Prospect FAQ Videos – Answering Prospects Questions | $4K - $20K |
| Pricing Video – Generalized pricing and price drivers | $5K - $15K |
| Thought Leadership/Authority Building Videos (series) | $5K - $15K |
| Video Sales Letter (Promo Video for your offerings) | $6K - $25K |
| Personalized Sales Outreach | DIY (no cost) |
| *Sales Pro Training – Integrating Video into Sales | $500 - $4K |
| *Personalized DIY Video Training | $500 - $4K |
| *On-camera Presence Training (For Reps & SMEs) | $500 - $4K |
| Web page Action Videos (signing up for newsletter, etc.) | $1K - $4K |
| Comparison versus Competition (Why Us/Why NOT Us?) | $3.5K - $10K |
| What are the Drawbacks of your company’s product/service? | $4K - $10K |
| Client Onboarding Video (Getting started/being a client.) | $4K - $10K |
| Employee Intro Videos | $1K - $6K |
| Company Culture/Recruiting Video (“Our Why”) | $3.5K - $15K |
| Short-Form Video Content (per month) | $1.7 - $6K |
| Complete Video Strategy for Your B2B Company | Included |
| Estimated Range | $52K - $221K |
| Industry Leader Package with Discount of 30% | $32K - $154K |
Authority Builder Package
| Video Case Study | $4K-$15K |
| Prospect FAQ Videos – Answering Prospects Questions | $4K - $20K |
| Pricing Video – Generalized pricing and price drivers | $5K - $15K |
| Video Sales Letter (Promo Video for your offerings) | $6K - $25K |
| Personalized Sales Outreach | DIY (no cost) |
| *Sales Pro Training – Integrating Video into Sales | $2K - $12K |
| *Personalized DIY Personalized Video Training | $2K - $12K |
| Complete Video Strategy for Your B2B Company | Included |
| Estimated Range | $24K - $119K |
| Industry Leader Package with Discount of 25% | $18K - $89K |
Fast Start Package
| Video Case Study | $4K-$15K |
| Prospect FAQ Videos – Answering Prospects Questions | $4K - $20K |
| Personalized Sales Outreach | DIY (no cost) |
| *Sales Pro Training – Integrating Video into Sales | $2K - $12K |
| *Personalized DIY Video Training | $2K - $12K |
| Complete Video Strategy for Your B2B Company | Included |
| Estimated Range | $18K - $84K |
| Getting Started Package with Discount of 20% | $15K - $67K |
In 15 minutes you’ll know whether we’re a good fit for each other.
Your B2B Video Roadmap
One of the most common questions that B2B Sales & Marketing Leaders have is “Which Videos should we create first?”
Well, here’s your list!
This is the order that we recommend to most of our B2B clients, but there are always exceptions based on your specific company’s pressing needs or objectives.
B2B Video Types - In Order of Impact on Sales & Marketing
| Video Case Studies | $4K-$15K each |
| Prospect FAQ Videos – Answering Prospects Questions | $4K – $20K |
| Pricing Video – Generalized pricing and price drivers | $5K – $15K |
| Thought Leadership/Authority Building Videos (series) | $5K – $15K |
| Video Sales Letter (Promo Video for your offerings) | $6K – $25K |
| Personalized Videos to Prospects | DIY (no cost) |
| *Sales Pro Training – Integrating Video into Sales | $2K – $12K |
| *Personalized DIY Video Training | $2K – $12K |
| *On-camera Presence Training (For Reps & SMEs) | $500 – $4K |
| Web page Action Videos (signing up for newsletter, etc.) | $1K – $4K |
| Comparison versus Competition (Why Us/Why NOT Us?) | $4K – $10K |
| What are the Drawbacks of your company’s product/service? | $4K – $10K |
| Onboarding Video – What’s it like getting started/being a client? | $4K – $10K |
| Employee Intro Videos | $1K – $6K |
| Company Culture – “Our Why” or Recruiting Video | $7K – $15K |
| Client Onboarding Video (Getting started/being a client.) | $4K – $10K |
| Quality Control Video – What goes into your product/service? | $7K – $15K |
| Ongoing Client Training (On products or in general.) | $3.5K – $15K |
| Short-Form Video Content (per month/retainer) | $1.7K – $6K |
| Event Highlight/Recap Videos | $3.5K – $7K |
| Video Ads (Including AI Ads) | $2K – $30K |
| Landing Page Videos (vital in some cases) | $4K – $20K |
| Episodic Content (YouTube) for a “season” | $10K – $50K |
| Video Podcast – Initial Setup | $2K – $5K |
| Video Podcast – Regular Filming/Editing (per show) | $2K – $5K |
| Video Podcast – Training | $2K – $6K |
| Brand Video | $7K – $15K |
| *Training (in-person or virtual) | |
| Other Services | |
| Video Strategy Consulting (included when hiring us for production of 3 or more videos) | $4K – $6K |
B2B Video Types - In Order of Impact on Sales & Marketing
| Video Case Studies | $4K-$15K each |
| Prospect FAQ Videos – Answering Prospects Questions | $4K – $20K |
| Pricing Video – Generalized pricing and price drivers | $5K – $15K |
| Thought Leadership/Authority Building Videos (series) | $5K – $15K |
| Video Sales Letter (Promo Video for your offerings) | $6K – $25K |
| Personalized Videos to Prospects | DIY (no cost) |
| *Sales Pro Training – Integrating Video into Sales | $2K – $12K |
| *Personalized DIY Video Training | $2K – $12K |
| *On-camera Presence Training (For Reps & SMEs) | $500 – $4K |
| Web page Action Videos (signing up for newsletter, etc.) | $1K – $4K |
| Comparison versus Competition (Why Us/Why NOT Us?) | $4K – $10K |
| What are the Drawbacks of your company’s product/service? | $4K – $10K |
| Onboarding Video – What’s it like getting started/being a client? | $4K – $10K |
| Employee Intro Videos | $1K – $6K |
| Company Culture – “Our Why” or Recruiting Video | $7K – $15K |
| Client Onboarding Video (Getting started/being a client.) | $4K – $10K |
| Quality Control Video – What goes into your product/service? | $7K – $15K |
| Ongoing Client Training (On products or in general.) | $3.5K – $15K |
| Short-Form Video Content (per month/retainer) | $1.7K – $6K |
| Event Highlight/Recap Videos | $3.5K – $7K |
| Video Ads (Including AI Ads) | $2K – $30K |
| Landing Page Videos (vital in some cases) | $4K – $20K |
| Episodic Content (YouTube) for a “season” | $10K – $50K |
| Video Podcast – Initial Setup | $2K – $5K |
| Video Podcast – Regular Filming/Editing (per show) | $2K – $5K |
| Video Podcast – Training | $2K – $6K |
| Brand Video | $7K – $15K |
| *Training (in-person or virtual) | |
| Other Services | |
| Video Strategy Consulting (included when hiring us for production of 3 or more videos) | $4K – $6K |
Once you get your Video Pricing Info, head over to our Video ROI Calculator to see what types of returns you’re likely to get.
Once you get your Video Pricing Info, head over to our Video ROI Calculator to see what types of returns you’re likely to get.