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Biggest Mistake in Brand Videos

Biggest Mistake in Brand Videos

Watch the Video Below.The biggest MISTAKE in a Brand Video. Most Brand Videos that I've seen are leaving money on the table. (BTW a Brand Video is also called an About Us, Overview or Video Business Card.) The mistake that I see, waaaay too often, is that most Brand...

Video that Helps Website Visitors

Video that Helps Website Visitors

Watch the video below.Video that Helps Your Website Visitors It's easy to expect the people that visit our website to be able to read our minds or know what we know. But, there are often lots of places on our websites where friction happens and that can cause us to...

Confused by Video Marketing?

Confused by Video Marketing?

Recently, I was talking with my cousin’s husband and Jeff mentioned that some of his accounting clients had considered video marketing but were put off by the seeming complexity of it all. If you're confused by Video Marketing or video for your business in general,...

Headshot Tips: What “style” of headshot is best?

Headshot Tips: What “style” of headshot is best?

  What style of headshot do you need? And yes, there are different styles. You can have a dark and dramatic look versus crisp, clean, and bright, for example. This is more about lighting and the general mood of your portrait and not so much about your personal...

Headshot Tips: Why do we have them?

Headshot Tips: Why do we have them?

Headshot Tips: Why do we put our pictures online?   Why in the world do we even have photos of ourselves on our websites and social media feeds? What's up with that? Don't you just hate it when you're stalking someone online and they don't have a profile pic,...

Zoom Tip: How to Look Like a Star

Zoom Tip: How to Look Like a Star

  Zoom Tip: Look like the star that you are on your next Zoom call.   In your next online meeting, let's make sure that you look like the star that you are. When it comes to what you wear during the videos. I would definitely recommend wearing clothes. I...

Zoom Tips: Avoid “Raccoon Eyes”

Zoom Tips: Avoid “Raccoon Eyes”

  Maintain Great Eye Contact on your next Zoom Call   Although raccoons are kinda cute, let's keep you from looking like one in your next online meeting. At my kitchen table, which I'm not at right now 'cause I don't have a bookcase in my kitchen. There's a...

Zoom Tip: Framing Yourself on the Screen

Zoom Tip: Framing Yourself on the Screen

  Be "in the room" on your next Zoom call.   TRANSCRIPT Not too close, not too far away. Let's make sure folks see just the right amount of you in your next online meeting. When you're putting yourself in the frame, you wanna look as though you're across the...

ZOOM Tips: Best Audio for your Online Meetings

ZOOM Tips: Best Audio for your Online Meetings

Make sure people can hear you on your next Zoom call.   TRANSCRIPT Let's make sure you sound as clear as a bell in your next online meeting. We want to make sure that you sound great. Make sure you're close to the microphone. If it's on your camera or if it's on...

Zoom Tips: Best Lighting for your next Zoom Call

Zoom Tips: Best Lighting for your next Zoom Call

      How do I make sure people can see me during my next Zoom call?   TRANSCRIPT Let's make sure your next online meeting is lit, properly. When it comes to lighting, you can use just about any sort of light. As long as it's kinda big and gets on...

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