Leading with Video

The “Leading with Video” System

  |  For leading B2B companies.

How strategic video gets you better leads that close faster.

 

Executive Summary

“Leading with Video”
—for B2B revenue leaders who want better leads that close faster.

“Leading with Video” is a strategic video and training framework from MOVING + STILL, helping B2B revenue leaders generate better leads that close faster using professional and DIY video.

• We learn about your clients & prospects
• Strategy Workshop → Video Action Plan
• Train your team on DIY video
• Create Core Videos
• Enhance over time

Investment

• Starts at ~$7.5K.

Considerations

• Requires commitment, but offers 2X-10X+ ROI. Really.

 

Get started with a 15-minute Fit-Check Call.

 

 

 

 

 

Have you had any of these thoughts about video?

• “How do we KNOW these videos will give us a decent ROI?”
• “Our sales reps don’t know how or when to use the videos we’ve already made. Why make more?”
• “Video feels expensive, slow and hard to scale.”

For B2B companies today, two things are true:

• Your prospects are doing more of their own research online before they ever talk with Sales.
• Your sales and marketing teams must work together to decide where video belongs in your selling process.

For revenue leaders, video often feels like a creative experiment—not a reliable, revenue‑generating system.

MOVING + STILL has spent years helping B2B teams use video to win better‑fit deals, supported by long‑term clients and repeat engagements.​

Why Most B2B Video Underperforms

 

Most video agencies focus on making cinematic films, not on building a revenue engine.

The result is videos that lack impact.

They probably look beautiful but pretty pictures are not enough.

What’s missing is a clear, simple story that grabs attention. The ONLY way to grab attention is to tell the story of your prospect or client.

Make them the star of your videos! Tell their story.

Because they don’t really care about you. They care about themselves.

Only then, should you paint a picture of the transformation your solution creates for your prospect.

Bottom line:

Video can be a huge waste of time and money—or it can transform your business and put it on a path to industry leadership and faster revenue growth.

The difference is strategy and consistent usage over time.

 

 

The Real Key: Actually Using the Videos

Even the best video will fail if it never gets used.

The key is committing to putting your video assets to work:

• Positioned at the right points in your buyer’s journey.
• Used by reps in outreach, follow‑up, and proposals.
• Sent proactively to answer questions and de‑risk decisions.

MOVING + STILL shows your team exactly how to do this inside your existing tools and workflows—but your team still has to press send.​

Real Client Results

One Third-Party Logistics (3PL) client had been forced to rely on in‑person warehouse visits before prospects felt safe sending them truckloads of product. This often involved travel and delays. After a logistics operations video was created, prospects could “tour” the facility remotely. The prospect saw how organized they were and learned about the solutions that were offered. This removed fear, shortened evaluations, and led to faster, easier closes; without the visits.

Another client went even further. An Overview video was produced and a simple “studio” was set up in an extra office. The co‑founder began sending:

• Personalized demo videos.
• Short 1‑to‑1 follow‑up videos recorded at his desk.

They invested about $25K and closed well into six figures of new business within just a few months.

The lesson: create the videos that actually impact revenue—then put them to work.​

How “Leading with Video” Fits Your Growth Plan

MOVING + STILL’s “Leading with Video” System is built to turn cold, skeptical prospects into informed, confident buyers who move through your pipeline faster.

There are three clear implementation paths that match how B2B teams grow:

• Fast Start – Core essentials that include your must-have videos and the training to get your teams on board with using them.
• Authority Builder – A more thorough build-out of case studies, FAQ/objection handling, and pricing content coupled with the training that enables your teams.
• Industry Leader – A full, integrated video system across your buyer’s journey for teams that want video deeply embedded in both Marketing and Sales enablement.

Each path starts with strategy and leads to specific, revenue‑critical videos that can continue working for you for 5+ years.​

“Leading with Video” is a practical, strategy‑first approach to using video where it matters most—so you get better leads that close faster.

We can make that happen for you.

Why Strategic Video, Not Just “More Video”

Most B2B companies are already making some video—brand films, webinars, maybe a product demo—but the content is rarely mapped intentionally to how buyers evaluate risk, build trust, and justify investment.

Strategic video changes that by focusing on where video will make the biggest difference in your pipeline, not just on adding more content.

Across multiple studies, B2B teams using mature, multi‑stage video strategies report 20-49% faster revenue growth, up to 41% higher close rates, and 20-30% shorter sales cycles compared to light or non-video users.​

In other words, it’s not the presence of video that matters—it’s the strategy behind where and how it’s used.

The “Leading with Video” System at a Glance

“Leading with Video” is built around one outcome: better leads that close faster.

It does this by aligning three pillars.

1. Strategic Video Roadmap

• Sales and Marketing work together (with our guidance) to create a clear plan for which videos you need, where they live in your buyer’s journey, and how they will be used.
• The roadmap is focused on shortening sales cycles, improving lead quality, and addressing buyer concerns before they ever speak with your team.​

2. Revenue‑Critical Video Assets

• A defined set of high‑impact video types designed to warm up prospects, de‑risk decisions, and support your sales conversations.
• These are not random content ideas; they are specific assets tied to stages like initial awareness, consideration, late‑stage reassurance, and post‑sale expansion.​

3. Sales & DIY Video Enablement

• Training and guidance so your sales team knows exactly how (in your CRM) and when to use video, and how to create simple DIY videos that feel personal and authentic.
• For example, proposal walk‑throughs recorded from their desks, so your investment doesn’t sit on a server but shows up in inboxes, meetings, and proposals.​

The Strategy Accelerator: Video Strategy Assessment & Prescription

For most B2B teams, the biggest risk is not doing too little video—it’s doing the wrong video.

The “Leading with Video” Strategy Accelerator is designed to prevent that.

What It Is

A focused assessment‑then‑prescription engagement that clarifies:

• Where video can have the biggest impact in your current sales cycle.
• Which buyer questions, objections, and internal conversations are slowing deals down.
• The minimum viable set of videos you need to improve lead quality and speed up decisions.​

Two Levels of Engagement

Option A – Leadership Strategy Session (Approx. 2 hours)

• Who: VP/Director‑level leaders responsible for revenue (Sales, Marketing, RevOps).
• Format: A structured working session to map your buyer’s journey, key friction points, and current content gaps.
• Deliverable: A concise written Video Strategy Brief outlining priority video assets, where they should live, and how to use them to generate better leads that close faster.​

Option B – Sales & Marketing Deep‑Dive Workshop (Half‑Day)

• Who: Sales and Marketing leadership plus selected frontline reps and marketers.
• Format: A facilitated half‑day workshop to:
• Surface real objections, frictions, and “stuck points” from the field.
• Align Sales and Marketing on what prospects truly need to see and hear.
• Identify opportunities for DIY video and rep‑led touchpoints.
• Deliverable: A detailed Video Roadmap Report with:
• Priority video list by funnel stage.
• Suggested messaging angles and use cases.
• Recommendations for which videos should be professionally produced vs. done DIY.​

Bonus: When you choose any full “Leading with Video” package, the appropriate Strategy Accelerator is included as a built‑in jumpstart so every deliverable stays tied directly to revenue outcomes.

The Core Video Building Blocks

Once strategy is set, “Leading with Video” focuses on a specific set of assets that consistently move the needle for B2B revenue teams.

1. Video Case Studies & Client Stories

• Show prospects “people like them” who have already gotten results, reducing perceived risk and speeding up internal buy‑in.
• Used at mid‑to‑late stages to strengthen proposals and help champions sell the decision internally.​

2. FAQ & Objection‑Handling Videos

• Address the questions your sales team hears again and again—security, timelines, integration, ROI, onboarding training, risk.
• Embedded on key pages and sent before calls to resolve concerns upfront and move deals faster.​

3. Pricing & “How We Work” Videos

• Explain typical investment ranges, what drives cost, and how you approach implementation, so prospects come to calls pre‑qualified and better informed.
• Reduce time spent with poor‑fit leads and build trust by answering the money question proactively.​

4. Authority & Thought Leadership Series

• Short, educational videos from your experts that clarify complex topics and position your team as the safest choice.
• Ideal for nurturing in longer sales cycles and high‑consideration deals.​

5. Sales‑Ready Offer & Demo Videos

• Clear, narrative videos that concisely explain your offer, who it’s for, and what outcomes it creates.
• Used in outbound, follow‑up sequences, and proposals to increase response and close rates.​

DIY Video as a Success Habit

Almost every successful B2B revenue team now relies on some form of DIY video—quick, authentic videos recorded by sales reps and leaders.

Teams using personalized video in sales outreach often see 2–5x higher response rates and more meetings booked, with better‑informed, more confident buyers showing up to calls.​

“Leading with Video” includes DIY Video Training to help your team:

• Record simple, effective videos from their desks without a production crew.
• Use video in prospecting, follow‑up, and account expansion in a way that feels natural, not forced.

DIY video is positioned not as a fallback, but as a hallmark of modern, successful B2B sales and marketing teams.​

“Leading with Video” Packages – Simplified Overview

Exact package names and configurations can vary, but all “Leading with Video” packages are built on the same foundation: a strategy‑first approach plus a set of revenue‑critical videos and enablement.

At a high level, think in three tiers.

Fast Start (Core Essentials)

• Leadership Strategy Accelerator included.
• A focused set of must‑have videos (for example, a Video Case Study, Prospect FAQs) plus Training for using video in sales.
• Ideal for companies ready to get the fundamentals in place and start seeing better leads within a single sales cycle.​

Authority Builder (Growth Mode)

• Leadership Strategy Accelerator included.
• More Video Case Studies, FAQ/Objection videos, a Pricing/“How We Work” Video, a Promo or Overview Video, and Training for using video in sales.
• Built for teams in growth mode that want to deepen authority and nurture more complex deals.​

Industry Leader (Full System)

• Deep‑Dive Strategy Accelerator included.
• A robust library of case studies, authority content, FAQ/objection handling, and tailored sales videos deployed across your entire buyer’s journey.
• Designed for teams that want video deeply integrated into both marketing and sales enablement.

 

The Realities of “Leading with Video”

We’ll guide you through the process, but this will demand real commitment from your team:

Investment

Starting at about $7.5K+ (scales with volume).

Timeline

Rollout: As quick as 1 week (post-filming). Full system integration can take 6-12 months.

Team Effort

Sales must actively use videos. Sales & Marketing must adapt to feedback.

Workflow Changes

Expect to revise processes over time to optimize deal flow.

Remember, that even though there’s some work to do, we will be there to train, motivate and inspire you and your people every step of the way.

 

 

 

Investment

Investment normally begins at around $7.5K and scales with the number of videos and level of involvement. Before each engagement you’ll get firm project pricing.

There is extensive pricing info with transparent price drivers on our B2B Video Price Guide on the website. Click or scan below.

Your Next Step: Book a 15‑Minute Fit-Check Call

Book a 15-minute Fit-Check Call.

With over 17 years in video, Mark and his team will guide you and your team every step of the way. Years ago we made all the mistakes but learned what works and what doesn’t. We developed “Leading with Video” to get you the business results you deserve. You’ll finally feel in control of video. Really.

Imagine what it would feel like to have happy sales & marketing teams.

The sooner you get started on the path to video success, the sooner you’ll relieve the pain and frustration of being unsure about video.