Brand Video | Intalere
The job of a Brand Video to help the viewer understand the essence of your Brand and it’s always best if you can tell your story through the eyes of your customer or prospect.
- Client: Intalere
- Project Type: Corporate Brand Video
About this Project
Intalere changed ownership and had undergone a re-branding to make their Value Proposition clear to their market. Kelly, their Senior Director of Digital Marketing, had seen our work on another project, really liked it, and called us in to create their Brand Video (or, Overview Video) to make sure the world new what Intalere was all about.
After listening deeply to Kelly and her colleagues at Intalere, we formulated a series of questions that we’d ask during the interviews. Generally, we knew the answers that we were looking for but instead a script, we decided to go for a more natural and authentic narration.
When the narration is done this way it’s more challenging when editing, but it’s worth it because the resulting video seems real…. NOT scripted.
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