Video Case Study | NEVCO – UNF
NEVCO does a great job of using Case Studies to showcase the impact that their products and services enhance a venue’s game-day experience.
- Client: NEVCO
- Project Type: Video Case Study for Sports Scoreboards
About this Project
NEVCO uses Video Case Studies to provide helpful info to their prospects as they go through the selling process. These Video Case Studies are great for Middle of the Funnel content as the prospect needs to get more detailed info about NEVCO’s products and services.
Video case studies are a powerful marketing and sales tool for B2B businesses because they combine storytelling, social proof, and engagement in a way that resonates with decision-makers. Here are some of the ways they can benefit your B2B company:
1. Builds Trust and Credibility
Decision-makers in B2B companies don’t like taking a big risk. Seeing a real client share their experience on video—rather than just reading a written testimonial—makes the success story more authentic and relatable.
2. Demonstrates Real-World Results
Video case studies show how your product or service solves a problem, often with before-and-after comparisons. This makes it easier for potential customers to envision how they can achieve similar outcomes.
3. Speeds Up the Sales Cycle
B2B sales cycles can be long, but video case studies help move leads through the funnel faster by answering common objections and providing proof of success upfront.
4. Appeals to Multiple Decision-Makers
B2B purchases usually involve a team of decision-makers. A well-crafted video case study can address different pain points (ROI for executives, ease of use for managers, implementation for technical teams) all in one engaging format.
5. Increases Engagement and Retention
People retain a much higher percentage of the info from watching a video. Some say it’s as high as 95% of a message in video form, compared to only 10% when reading text. A video case study ensures that your message sticks with your audience.
6. Improves Lead Generation and Conversions
Although, Video Case Studies are often used for Middle of Funnel content, featuring video case studies on landing pages, email campaigns, and social media can boost conversion rates—potential buyers are more likely to take action after seeing real-world success stories.
7. Strengthens Your Brand Authority
Regularly sharing customer success stories positions your company as an industry leader. It signals that others trust your solution, making new prospects more likely to do the same.
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