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Startup companies often need to raise capital to fuel their growth. The normal way of doing that is to create a Pitch DECK (a powerpoint) that is then emailed out to any potential investor they can find.
A better, more effective way is to create a Pitch VIDEO that gives potential investors a quick and compelling look at why investing in your company is a solid idea.
When combined with a great presentation, where the founder will then go through the Pitch Deck, startups are finding this to be a great way to get the startup funds they need.